Working out isn’t everyone’s cup of protein based energy drink and if you’re a hardcore cyclist, the environmental conditions present their own methods of deterrence. Maybe it’s too rainy, or too hot, or the streets have too many potholes, or you’re riding buddies canceled on you after you’d just squeezed yourself into an entirely spandex bodysuit. Zwift is the answer for the rider that needs a way to stay motivated and ride whenever they want.

It’s a game based around a number of virtual worlds that you ride through with a stationary bike hookup. An in-game avatar responds to your every motion; If you speed up, your character speeds up, letting you race and train with people from around the globe. We utilized a vibrant color palette and some video game aesthetics to bring the viewer into our world.