Doubt is an integral part of any creative process. Is the idea good enough? Are there any stones still left unturned? Will that one person at the back of the conference room that never likes anything finally like this? Instead of seeing doubt as our greatest nemesis, we wondered if WeTransfer’s suite of creative tools made for sketching, collecting inspiration, and presenting ideas could be the catalyst that has us instead use doubt to question our achievements and strive for something greater.

The fact that this campaign was created in 2020, a year full of doubts, made it especially apropos and all the more necessary to focus on harnessing uncertainty for good. We were fortunate enough to work on both a live action spot for the brand and an animated piece for their presentation software called Paste.