Lonely Planet's travel recommendations set you up to have your own unique experiences. I know this to be true because the very photos and videos used in the executions are my own, largely thanks to those recommendations.
Take Lonely Planet and turn it into your story.
We redesigned the books to look more like a travel journal with sections to record your adventures next to the Lonely Planet recommendations.
Lonely Planet will host location-specific public "My Stories" on Snapchat.
Users in each city can submit a snapchat to this story based on an experience they had stemming from a Lonely Planet recommendation. Users will have the chance to have their story featured by including the page number from the specific Lonely Planet entry that led them on their journey.
AD: Elliot Eliash
CW: Caroline Gallalee